Guideline 2.3.14 rejection: Creative assets
What it means, why it happens, and how developers get through it.
Subject line you may see: Guideline 2.3.14
Common real causes
- '#1', 'best', or discount claims in assets
- Specific prices in assets
- References to other apps
How to fix it
- Remove rankings, prices, and competitor references
- Use real app content or brand art
What to put in your reply
Thank them and name Guideline 2.3.14. Say exactly what changed, and in which version and build. Give a numbered path the reviewer can follow. Attach proof: screenshots or a screen recording.
The full fill-in-the-blanks reply for 2.3.14 is in the Rescue Kit.
Real cases: others who got 2.3.14
No public cases logged yet.
Questions developers ask about 2.3.14
What does a Guideline 2.3.14 rejection mean?
New in the Oct 16, 2026 revision: creative assets must relate to your app, suit all audiences, and avoid claims, competitor references, and pricing.
Why do apps get rejected under Guideline 2.3.14?
The most common real causes: '#1', 'best', or discount claims in assets; specific prices in assets; references to other apps.
How do I fix a Guideline 2.3.14 rejection?
1. Remove rankings, prices, and competitor references. 2. Use real app content or brand art.
Do I need a new build for Guideline 2.3.14?
Fix the listing, then reply. Metadata issues can often be fixed on the product page without a new build. Change the fields, then reply listing exactly what changed. This is how the guideline is usually resolved, not a prediction for your app.
How should I reply to App Review about Guideline 2.3.14?
Reply in App Store Connect. Thank the reviewer and name Guideline 2.3.14, say exactly what changed and in which version and build, give a numbered path the reviewer can follow, and attach proof such as screenshots or a screen recording.
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Source: Apple's App Review Guidelines, section 2.3.14, as revised October 16, 2026. Last checked . Always read the current official text. How we write these guides.