Guideline 2.3.10 rejection: Other platforms in metadata
What it means, why it happens, and how developers get through it.
Subject line you may see: Guideline 2.3.10 - Performance - Accurate Metadata
Common real causes
- Description says 'iPhone or Android'
- Screenshots or help pages show other platforms
- In-app text references Google Play
How to fix it
- Remove other platform names from every metadata field and localization
- Check in-app help and onboarding text too
- Reply listing each field you changed
What to put in your reply
Thank them and name Guideline 2.3.10. Say exactly what changed, and in which version and build. Give a numbered path the reviewer can follow. Attach proof: screenshots or a screen recording.
The full fill-in-the-blanks reply for 2.3.10 is in the Rescue Kit.
Real cases: others who got 2.3.10
1 public case: 1 pending. Outcomes are what the developer posted.
Questions developers ask about 2.3.10
What does a Guideline 2.3.10 rejection mean?
Your app or listing mentions Android, Google Play, or another platform.
Why do apps get rejected under Guideline 2.3.10?
The most common real causes: description says 'iPhone or Android'; screenshots or help pages show other platforms; in-app text references Google Play.
How do I fix a Guideline 2.3.10 rejection?
1. Remove other platform names from every metadata field and localization. 2. Check in-app help and onboarding text too. 3. Reply listing each field you changed.
Do I need a new build for Guideline 2.3.10?
Fix the listing, then reply. Metadata issues can often be fixed on the product page without a new build. Change the fields, then reply listing exactly what changed. This is how the guideline is usually resolved, not a prediction for your app.
How should I reply to App Review about Guideline 2.3.10?
Reply in App Store Connect. Thank the reviewer and name Guideline 2.3.10, say exactly what changed and in which version and build, give a numbered path the reviewer can follow, and attach proof such as screenshots or a screen recording.
Stuck on 2.3.10?
Do it yourself, faster
App Store Rejection Rescue Kit: the full decoder, 12 reply templates, Notes for Review templates, and a 60-point preflight checklist.
Get the kit, $12Have it written for you
Send your rejection, get a reply drafted for your exact case. Kit buyers get $10 off.
AI-assisted, built on Apple's App Review Guidelines. Not a guarantee of approval. If we do not deliver within 24 hours, you get a full refund.
Reply service, $29Related rejections
Source: Apple's App Review Guidelines, section 2.3.10, as revised October 16, 2026. Last checked . Always read the current official text. How we write these guides.