Guideline 3.1.2 rejection: Subscriptions
What it means, why it happens, and how developers get through it.
Subject line you may see: Guideline 3.1.2 - Business - Payments - Subscriptions
Common real causes
- Free trial more prominent than the billed price
- Missing Terms of Use link in the description
- No clear list of what is included
- Broken Terms or Privacy links
How to fix it
- Make the billed price the most prominent price
- Show title, length, price per period, and what is included
- Working Terms and Privacy links on the paywall
- Terms of Use link in the App Store description or a custom EULA
What to put in your reply
Thank them and name Guideline 3.1.2. Say exactly what changed, and in which version and build. Give a numbered path the reviewer can follow. Attach proof: screenshots or a screen recording.
The full fill-in-the-blanks reply for 3.1.2 is in the Rescue Kit.
Real cases: others who got 3.1.2
2 public cases: 1 pending, 1 outcome unknown. Outcomes are what the developer posted.
Questions developers ask about 3.1.2
What does a Guideline 3.1.2 rejection mean?
The paywall or listing does not clearly show what subscribers get and the required subscription information.
Why do apps get rejected under Guideline 3.1.2?
The most common real causes: free trial more prominent than the billed price; missing Terms of Use link in the description; no clear list of what is included; broken Terms or Privacy links.
How do I fix a Guideline 3.1.2 rejection?
1. Make the billed price the most prominent price. 2. Show title, length, price per period, and what is included. 3. Working Terms and Privacy links on the paywall. 4. Terms of Use link in the App Store description or a custom EULA.
Do I need a new build for Guideline 3.1.2?
Fix, new build, then reply. Something in the binary has to change. Fix it, bump the build, resubmit, and reply with what changed and how to verify. This is how the guideline is usually resolved, not a prediction for your app.
How should I reply to App Review about Guideline 3.1.2?
Reply in App Store Connect. Thank the reviewer and name Guideline 3.1.2, say exactly what changed and in which version and build, give a numbered path the reviewer can follow, and attach proof such as screenshots or a screen recording.
Stuck on 3.1.2?
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Source: Apple's App Review Guidelines, section 3.1.2, as revised October 16, 2026. Last checked . Always read the current official text. How we write these guides.