Guideline 2.1 rejection: Information Needed
What it means, why it happens, and how developers get through it.
Subject line you may see: Guideline 2.1 - Information Needed
Common real causes
- New developer account (very common in 2026)
- Unclear business model or audience
- Features the reviewer could not reach without help
How to fix it
- Answer every question, in the order asked, in one reply
- Record the full flow on a physical device
- Say who it is for, what it does, and how it makes money
- List external services and the data they receive
What to put in your reply
Thank them and name Guideline 2.1. Say exactly what changed, and in which version and build. Give a numbered path the reviewer can follow. Attach proof: screenshots or a screen recording.
The full fill-in-the-blanks reply for 2.1 is in the Rescue Kit.
Real cases: others who got 2.1
No public cases logged yet.
Questions developers ask about 2.1
What does a Guideline 2.1 rejection mean?
Nothing is broken. The reviewer wants more context, often a screen recording on a physical device, who the app is for, and how it makes money.
Why do apps get rejected under Guideline 2.1?
The most common real causes: new developer account (very common in 2026); unclear business model or audience; features the reviewer could not reach without help.
How do I fix a Guideline 2.1 rejection?
1. Answer every question, in the order asked, in one reply. 2. Record the full flow on a physical device. 3. Say who it is for, what it does, and how it makes money. 4. List external services and the data they receive.
Do I need a new build for Guideline 2.1?
Reply, usually no new build. The reviewer needs information, not a code change. Answer every question in one reply in App Store Connect. This is how the guideline is usually resolved, not a prediction for your app.
How should I reply to App Review about Guideline 2.1?
Reply in App Store Connect. Thank the reviewer and name Guideline 2.1, say exactly what changed and in which version and build, give a numbered path the reviewer can follow, and attach proof such as screenshots or a screen recording.
Stuck on 2.1?
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Source: Apple's App Review Guidelines, section 2.1, as revised October 16, 2026. Last checked . Always read the current official text. How we write these guides.